Meta & Google Ads

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03 / META & GOOGLE ADS

Paid social and search that scales profitably.

Customer acquisition across Facebook, Instagram, Google Search, Shopping and Performance Max, built around ROAS and cost per purchase, not likes and impressions.

Management, plus your ad spendFrom $850/mo
Campaign performance
ROAS 8.0×Cost / conversion $6.13
What's included

Full-funnel campaigns, managed weekly.

Prospecting to find new buyers, retargeting to close them, and the tracking to prove what worked.

Meta prospecting

Facebook and Instagram campaigns built on broad, interest and lookalike audiences that find new customers.

Retargeting

Dynamic product ads and sequenced messaging that bring back visitors and cart abandoners.

Creative testing

Structured tests of hooks, angles and formats, with ad copy and briefs for every round.

Google Search

High-intent keyword campaigns for your brand, products and categories.

Shopping & Performance Max

Product feed optimization plus Shopping and PMax campaigns that put your catalog in front of buyers.

Conversion tracking

Pixel, Conversions API and GA4 set up correctly, so every platform optimizes on real purchases.

Audience building

Customer lists, lookalikes and exclusions that keep spend on people likely to buy.

Budget & bid management

Spend shifted weekly toward the campaigns with the best return.

Weekly reporting

ROAS, cost per purchase and blended revenue, with clear next steps.

Meta Ads ManagerGoogle AdsGoogle Merchant CenterGA4
Process

How it works.

Clear steps, clear timelines, and you always know what happens next.

01WEEK 1

Audit & tracking

Account audit and a tracking check, so we’re optimizing on accurate data.

Free audit
02WEEKS 1–2

Launch structure

Prospecting, retargeting and search/shopping campaigns rebuilt around your goals.

Clean structure
03EVERY WEEK

Test & optimize

New creative and audience tests, budget shifts and search-term cleanup every week.

Weekly reporting
04MONTH 2+

Scale winners

Proven campaigns get more budget; new channels and markets come next.

Profitable scale
Results

Results you can measure.

Real numbers from client dashboards. No mockups and no "up to" claims.

European retailerGoogle Ads
€400K

Google Ads spend managed in a single month across Search and Demand Gen.

Clicks755K
Avg. CPC€0.53
US auto services brandGoogle Ads
8.0× ROAS

Return on ad spend, January to August 2025, on a lean budget.

Conversions2,470
Cost / conversion$6.13

Figures taken from client dashboards. Past results don’t guarantee future performance.

Is it a fit?

Built for brands that want to grow properly.

We’d rather tell you upfront than waste your time or budget.

Great fit

  • ✓E-commerce brands with a Shopify or DTC store
  • ✓Amazon sellers driving external traffic
  • ✓Brands ready to invest in creative testing

Probably not a fit

  • ✕Businesses without conversion tracking access
  • ✕Anyone expecting results without testing budget
  • ✕Lead-gen for local services (see our sister agency Clixious)
FAQ

Meta & Google Ads, answered.

Still unsure? Grab a 30-minute call and ask us anything.

Book a call
How much should I spend on ads?+

It depends on your margins, average order value and goals. We recommend a starting budget on the audit call and scale only once campaigns are profitable.

Do you make the ad creatives?+

We plan every creative test and write the ad copy and briefs. Your team or designer produces the assets, or we can recommend partners.

Which platforms do you cover?+

Facebook and Instagram through Meta Ads, and Google Search, Shopping, Performance Max and YouTube through Google Ads.

Can you work with my Shopify store?+

Yes. We set up pixel, Conversions API, GA4 and the Google Merchant Center feed so ads optimize on real purchases.

How do you report results?+

Weekly: ROAS, cost per purchase, revenue and what we changed. Monthly: a deeper review and the next month’s plan.

More services

Grow on every channel.

Amazon, Shopify, paid social, search and AI ads, all from one team.

Free audit

Let’s make next month your best month.

Tell us about your brand. We’ll come back with an honest audit and a clear plan, whether you hire us or not.

We reply within one business day. Prefer to talk? Book a 30-min call.

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