ChatGPT Ads

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04 / CHATGPT ADS

Get your brand in front of ChatGPT shoppers.

More and more shoppers now ask ChatGPT what to buy, and ChatGPT now runs ads. We set up and manage your ChatGPT Ads so your products show up when shoppers are ready to decide, before your competitors get there.

Management, plus your ad spendFrom $850/mo
ChatGPTShopping conversation
What’s the best camping hammock under $60 that packs small?
Look for ripstop nylon, tree straps included and a packed size around a grapefruit. Here’s one that fits:
SponsoredYour Brand Ultralight Hammock4.8★ · $49.99 · Straps includedShop
What's included

An early-mover channel, run with discipline.

New platform, same rules: tight tracking, controlled tests and scaling only what converts.

Ads Manager setup

Account, billing and campaign structure set up in OpenAI’s self-serve Ads Manager.

Conversational intent research

We map the questions your buyers actually ask, from “best X under $Y” to head-to-head comparisons.

Ad creative & messaging

Clear, benefit-led ad copy built for people who are mid-research and comparing options.

CPC & CPM bidding

Bids, budgets and pacing managed so you only scale where clicks turn into customers.

Conversion tracking

Pixel and Conversions API set up so every purchase, lead or sign-up is measured.

Test-and-learn reporting

Weekly results and learnings, so you know exactly what the channel is worth to you.

ChatGPT Ads ManagerOpenAI Conversions APIGA4Shopify
Why now

The best time to enter a new ad channel is before everyone else does.

Shoppers increasingly start product research in ChatGPT. Early on, fewer brands are bidding and the playbook is still being written. That’s when disciplined testing pays off most.

  • 01Self-serve Ads Manager, opening to businesses of all sizes
  • 02Cost-per-click bidding: pay only when someone clicks
  • 03Pixel and Conversions API to measure real sales
  • 04Aggregated reporting, with no access to private conversations
Process

How ChatGPT Ads work.

Clear steps, clear timelines, and you always know what happens next.

01STEP 1

Shopper asks

Someone asks ChatGPT for a recommendation, like the best hiking backpack under $100.

Real buying intent
02STEP 2

Your ad appears

A clearly labeled sponsored placement for your product appears alongside ChatGPT’s answer.

Separate from answers
03STEP 3

They click through

You pay per click (or per thousand impressions) and the shopper lands on your store.

CPC or CPM
04STEP 4

We optimize

Conversions are tracked and we shift budget to the prompts and products that sell.

Measured ROI
Is it a fit?

Built for brands that want to grow properly.

We’d rather tell you upfront than waste your time or budget.

Great fit

  • ✓Brands with clear, comparable products shoppers research
  • ✓Stores already converting well on Google or Meta
  • ✓Founders who want first-mover advantage

Probably not a fit

  • ✕Brands without conversion tracking on their site
  • ✕Anyone needing guaranteed volume from a brand-new channel
  • ✕Restricted product categories
FAQ

ChatGPT Ads, answered.

Still unsure? Grab a 30-minute call and ask us anything.

Book a call
What are ChatGPT Ads?+

OpenAI now sells ads in ChatGPT. Ads are kept clearly separate from ChatGPT’s answers, and businesses can buy them through OpenAI’s self-serve Ads Manager or partners.

How are they priced?+

You can bid on cost per click, paying only when someone clicks, or on CPM. Our management fee starts at $850/month, plus your ad spend paid directly to OpenAI.

Can I measure sales from ChatGPT Ads?+

Yes. OpenAI offers pixel and Conversions API measurement for purchases, leads and sign-ups, with aggregated reporting. We set this up before launch.

Do advertisers see people’s conversations?+

No. Advertisers don’t receive conversations or personal details, only aggregated performance data.

Is it right for my brand?+

It works best for products people research before buying. We start with a controlled test budget and scale only what converts.

Is access open to everyone?+

Self-serve access is opening gradually. We’ll get your account set up and launch as soon as it’s available to you.

Free audit

Let’s make next month your best month.

Tell us about your brand. We’ll come back with an honest audit and a clear plan, whether you hire us or not.

We reply within one business day. Prefer to talk? Book a 30-min call.

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