PPC is a paid online advertising model where advertisers pay each time their ad is clicked.
Advertisers bid on keywords, create ads, and pay when users click on their ads.
Popular platforms include Google Ads, Bing Ads, and social media platforms like Facebook Ads.
PPC is paid advertising; SEO is organic search optimization.
Determine a daily or monthly budget to manage your ad spend.
Landing pages are where users land after clicking your ad and play a critical role in conversions.
Optimize ad copy, landing pages, and user experience to boost conversions.
Yes, PPC campaigns can be tailored for mobile devices.